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PLEASANTON (KPIX) — It’s the first weeklong heat wave to hit the Bay Area since the pandemic forced restaurants to start outdoor dining. The hot weather wasn’t all bad for businesses. It helped cities near the ocean like San Francisco which had comfortably warm weather but the heat really hurt restaurants in places like the Tri-Valley.
“We have a lot of cancellations,” said Esteban Blancas at Nonni’s Bistro in downtown Pleasanton. Blancas said they are seeing a 50 percent dip in business compared to last weekend.
“Last night, we had two tables at 6 o’clock,” Blancas said.
The triple-digit heat kept a lot of people home. Lima restaurant in Concord, among others, saw a similar drop in business.
“This weekend is maybe down 35-ish percent, 40 percent, around there,” said John Marquez, chef and owner of Lima.
A lot of people decided to take their food to-go.
“About 25 percent of the cancellations turned into to-go orders. That was good,” Blancas said.
“Sitting outside isn’t as comfortable as it normally is but, then, the second part is just trying to do my part, trying to maintain distancing,” said Concord resident J.D. Doelitzsch.
In downtown Pleasanton, Main Street was closed to cars during the pandemic to promote outdoor dining and help businesses survive but business owners said they keep having to jump through hurdles in these already-challenging times. The heat wave is the latest test.
“We’re doing OK, we’ll survive,” Blancas said.
Connie and her sister Martha (who declined to provide their last names) braved the heat to dine out in Pleasanton.
“I can’t wait to get back in to air conditioning,” Martha said.

The work-from-home needs of employees due to COVID-19 could help drive big changes in how laptops and other devices are sold.

Digital transformation and the work-from-home movement may not be the only big technology trends gaining strength due to the COVID-19 pandemic of 2020. Also picking up traction in the business IT marketplace in the last six months is the Device-as-a-Service (DaaS) model of acquiring hardware without having to buy, configure, and manage it.

In 2015, no major PC manufacturers offered a DaaS option to acquire hardware, according to a recent report from Accenture. But by 2019, that changed dramatically, with 65% of major PC makers offering DaaS options to their customers.

To Kevin Dobbs, the leader of Accenture’s Everything-as-a-Service practice, it’s where PC makers and other hardware suppliers need to go if they want to keep up with business and consumer expectations and demands.

Business  branding advertising is actually an innovative procedure in branding a provider. It involves creating the best identification, identifying a purpose and making certain that this reason is actually communicated to everyone.

It entails picking a product line, deciding on a helpful advertising initiative and also constituting a business framework to promote the line of product. It is important that a business receives a character when they are actually all new. In this manner, their results is going to be actually assured.

One of the most crucial components of organisation branding is actually making certain that business title carries out certainly not lead to outburst. It needs to be actually memorable, quick and easy to keep in mind and also to articulate in order that consumers will definitely link it along with the label.

When a firm creates its very own identity, it can easily create a distinction in the top quality of their services and also items along with in the way that individuals see all of them. Regardless of whether it is merely a little percentage of the market place allotment, it might make a variation in the general credibility of the provider.

The initial step in the progression of the company needs to involve investigation right into the current market trends. One way of doing this is actually by means of making use of consumer info providers that offer market data every day. These companies may deliver valuable relevant information to those accountable of deciding about what is being marketed and just how greatest to market it.