Everything we encounter has an energy. We feel it when we meet people, when we try a new restaurant, when we watch a new TV series or a film, or when we read a book. We’ve learned that buyers make purchase decisions 90% based on emotion, rather than logic. This is their emotion relating to the energy of something. For example, a salesperson who is desperate to make a sale can provide a ‘needy’ energy that sends the buyer running in the opposite direction, or a thought leader with a quiet confidence that draws people in.
Sheevaun Moran, often called a ‘spiritual warrior for business growth,’ sees energy as inextricably linked with our businesses. Her new book, Secret Energy Patterns of All Successful Businesses, covers exactly this. Moran and I connected so I could learn more about this fascinating idea of what makes businesses successful, and here’s what I learned.

Growth is not only a sign of an organization’s success in business; it’s also the key to its long-term survival. A company needs to grow to be competitive and stay relevant. If a CEO or business owner is not growing, s/he is giving away the lion’s market share to his/her competition. And the customers are likely to choose their services or products instead.
So, it’s no surprise that growth remains the top strategic priority for CEOs of medium and large-size companies in 2021.
However, new research based on 500 businesses has found that one in three enterprises don’t know how to grow. Growth is a top priority, but too many companies lack the knowledge they need to achieve it.
Every B2B organisation knows how difficult it is to build trust with prospects and turn them into paying customers. Here are some trends that could help business owners to grow at scale in 2021.
 
The Office will Continue Evolving
Though remote work opportunities were on the rise before Covid-19, the pandemic forced many businesses to embrace them if they planned to or not. When executives noticed that they could maintain high productivity and employee satisfaction, attitude towards remote work began to change.
These changes are likely to continue even throughout 2021, as uncertainty looms ahead. Even in the wake of a vaccine and the possibility of near eradication of the virus, many organizations realize that much of their office space is unnecessary.
 

ALEC Pay Day Loan Business Gets Reprieve Under Trump Management
Business users of the United states Legislative Exchange Council (ALEC) are profiting from the deregulation madness regarding the Trump management. ALEC needless to say could be the business bill mill that supplies a collection of lobbyist-drafted or approved “model legislation” to right-wing state lawmakers over the land.
Advance America may be the payday loan lender that is largest in the us, with 2,500 areas. The organization failed to get back our call about its latest tasks, however in 2014 Advance America had been detailed being a “trustee degree” financial sponsor of ALEC.
The Trump management’s remedy for Advance America and also the predatory payday loan industry shows how a Trump groups “deconstruction associated with the state that is administrative frequently pits the lower earnings and dealing bad against giant organizations, organizations that benefit from the security associated with politicians whom simply just take their cash.
CFPB CRACKS DOWN ON PAYDAY LENDING BUSINESS
The middle for Media and Democracy has crunched the figures and Advance America had over $40 million in course action lawsuit pay-outs, fines and restitution because of instances brought by state attorneys generals since 2009. The organization had been discovered to be cheating customers by overcharging and ladling from the hidden fees. In certain circumstances, whenever individuals authorize withdrawals from bank reports to cover the mortgage, the banking institutions may also charge charges.

Businesses in the first few years focus on survival.  Prioritizing business growth is the only way to increase the company’s chances to sustain. It also contributes to the well-being of the economy and ensures a stable financial future. Thus, it has to follow strategies to grow business.
Related Post: 5 Strategies That Can Grow Your Small Business This Year
How to grow a small business
Evoke Existing Customers
Business growth does not rely on getting new customers. Many times, the existing customers are your best bet to increase your sales. They are your repeat customers and so evoking such existing customers improve your company value.
Customers who have purchased from you already are sure to repeat their purchases from you. It is possible if they have a good experience with you. If so, capture their contact information and set marketing systems to transform them into repeat customers. It answers as to how to grow a small business, suitably.
Ask for Referrals
Attracting new customers is the best approach. You may ask your current customers for referrals.  In the work or social circles, these customers are the target market. They make stronger access point than the new customers.
Assuming your customers will speak about you, will not increase your business. Thus, must seek referrals actively. Ask your existing customers to suggest some known names who may be interested in your services or products. Tempt the referrals with some discount coupons. Allow your customers to tag your brand and to share it on social media.
Also Read: The Importance of Networking and Partnership 
Contain Your Costs