In early human civilization, a brand referred to the distinctive mark given to livestock by their owners. But it’s safe to say branding has changed throughout millennia.
A quality brand is now far more than a recognizable logo. It’s an experience. And if you know how to build a positive one, you’ll cultivate faster growth, more customer conversions, and deeply loyal fans.
Ready to build a quality brand online? It’s easier than you may think. Let’s look at some foundation-level branding practices to get your business started off on the right foot.
1. Find Your Niche
Competition is always present, even in new and emerging industries. That’s why it’s important to know how you’ll differentiate your company at the onset.
Finding the right niche doesn’t require a stroke of luck. It’s an extremely data-driven decision that starts with your target audience. When you know what appeals to your average customer, you can integrate these qualities into your online brand image.
A quality brand won’t please everyone — and it shouldn’t try to. If your company sold knives, you would use a different persona to market your products to home cooks versus professional chefs.
Espouse values that click with your target audience and they’ll come to you — not the other way around.
2. Get Social
Social media platforms have become mouthpieces for companies large and small. This is an opportunity to engage your fans with a genuine human presence.
And since it’s an informal medium, your company has more flexibility with the style and content of your brand messaging. You don’t have to look beyond the success of Wendy’s Twitter account to verify that.