Business

Programme run by PSB Academy and subsidised by Enterprise Singapore, small and medium (SME) F&B businesses can now arm their staff with a suite of skills in promoting on essential platforms like Google, Facebook, Instagram and Email marketing for less than SGD300.
SINGAPORE
– Media OutReach – 29 May 2020 – As
part of the F&B Digital
Marketing Assistance Scheme by PSB, with programme
fee subsidised by Enterprise Singapore, up to 2 employees of each SME F&B
outfit can now enjoy subsidised fees to earn a Professional
Certificate in Digital Marketing (F&B),
which will be delivered fully online by PSB Academy. 
(From left) Ms Sera Phua, co-founder of Acoustic Café and Ms Leong Veng Khey, manager of Basil Masala’s Kitchen, among many other cafes and restaurants, could benefit from PSB Academy’s Professional Certificate in Digital Marketing (F&B), a short course subsidised by Enterprise Singapore that aims to empower F&B SME owners and staff with essential skills in online marketing.
This programme comes as companies in the F&B
sector, one of the most affected by safe distancing requirements from the
circuit breaker measures, start to double down on their digital transformation
efforts. It will complement the new Digital
Resilience Bonus, part of the Fortitude Budget announced
by Deputy Prime Minister Heng Swee Keat in Parliament on Tuesday (May 26).
The course will be conducted across three days on
three consecutive weekends. Lessons are designed specifically to help F&B
businesses and overcome challenges posed by the current Covid-19 situation,
which might hinder their ability to promote awareness or brand loyalty of their

Do you own a small business? Then you know how hard it can be to advertise your business when your budget is tight. Fortunately, there are lots of great ways you can market your small business even if you are working with a limited amount of res.
Keep reading to learn some great tips on advertising your business while working with a tight budget.
1. Get Social
One of the easiest and cheapest ways to advertise for your business is by creating business accounts on the various social media platforms. The biggest social media sites, such as Facebook, Twitter, Instagram, or Pinterest, are used by roughly two-thirds of American adults daily. These numbers are expected to continue to increase as the population continues to grow and age over the years.
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