Entertainment

Barney Wallcott / November 13,2020

A Convo About Hip Hop, Business And Media With The Conduit: Q&A With Baba

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Hip Hop culture has developed many elements besides the core 4 of MCing, Deejaying, Break-dancing and Graffiti. The art of street entrepreneurship, street fashion and Hip Hop media in today’s cultural climate also play a vital role in how we help grow this amazing culture. Baba, who hails from DC by way of Ghana,  is someone who has delved into pushing forward these elements through building relationships via his passion and integral love for Hip Hop. A member of team Roc Marci, marketing expert and DC promoter with years of experience under his belt, he has taken advantage of the pandemic this year by expanding into podcasting with “Choppin’ It Up With The Conduit,” featuring many up and coming underground rap sensations as well as behind the scene play-makers and bonafide legends who he has built with along the way. We at UGHHBLOG got the chance to chop it up with Baba and write up this dope Q&A.
Peace fam! People should get familiar with the many roles you have in this rap game. What sort of work were you doing up until the pandemic and how has the shutdown altered your approach to working in Hip Hop?
Peace Fam & thank you for having me first & foremost. The work I was involved with before the pandemic consisted of marketing/promoting live events at The Howard Theatre & The Kennedy Center along with some artists management. The shutdown altered my approach differently now whereas the presence is online instead of in a live setting.
I’m sure that foundational work has connected to a lot of legends and heavy hitters in the underground. Can you give us some background on how you got into the game?

Barney Wallcott / July 17,2020

‘If Drake Goes Independent, the Music Business Is Done,’ Says United Masters’ Steve Stoute – Variety

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Steve Stoute shared some powerful words about Drake during a panel held on Friday (July 17). The two-day virtual SelectCon conference featured conversations with key players in the realms of entrepreneurship, music marketing, sports, personal finance, and other music industry topics.
Stoute is an entrepreneur and author who has previously worked at Sony Music and Interscope Geffen A&M before going on to create his own marketing agency, Translation, and launching music distribution platform United Masters. His resume includes producing albums for Nas, Mariah Carey, working with Gwen Stefani and Enrique Iglesias, and executive producing 2002’s Academy Award-winning “8 Mile” film and soundtrack, starring Eminem.
One aspect debated throughout the conference: whether to sign with a (major) label or remain independent. While the pros and cons are many, one thing that most can agree on, when an artist is in a position to own his own masters, that’s the most profitable situation for the creator. The topic came up in closing out the two-day confab when Stoute interviewed rapper Russ under the banner “Independence: A Conversation with Steve Stoute + Russ.”
Russ, as Variety reported last week, recently completed his deal at Columbia Records and is celebrating his newfound freedom as an independent artist.
During the panel, Russ laid down the blueprint of what might transpire if Drake, who is signed to Cash Money via Universal Music Group-owned Republic Records, went independent. “You think that if Drake right now, completely independent … if Drake posts a picture on the ‘Gram of his new album, link in bio — f–k a link in bio, “new album out” — and he was fully independent, Drake will make $10 million a week for f–ing 60 weeks.”

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